Sinopsis
"Persuasive Reports and Proposals" will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.
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Acerca del autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)
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McGraw Hill / Europe, Middle East & Africa, 1999
ISBN 10: 0852928092
ISBN 13: 9780852928097
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Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)
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Persuasive Reports and Proposals
Publicado por
McGraw-Hill Education, 1999
ISBN 10: 0852928092
ISBN 13: 9780852928097
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Persuasive Reports and Proposals
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Institute of Personnel and Development, London, 1999
ISBN 10: 0852928092
ISBN 13: 9780852928097
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