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Sinopsis
Bad advertising can mean hiring the wrong person. It invariably means waiting for responses which never come or wading through sacks of applications from no-hope candidates. By following a few simple principles, mangers can choose appropriate and cost-effective media, make the most efficient use of advertising space, and then confidently await the replies. This book is a recruiter's companion which spells out the key messages about: creating watertight candidate profiles; assessing the alternatives to advertising; agencies versus going it alone; deciding exactly what to disclose; writing copy to entice the right candidates; recruiting graduates, freelances and temporary staff; and avoiding discrimination and staying within the law.
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Reseña del editor
Bad advertising can mean hiring the wrong person. It invariably means waiting for responses which never come or wading through sacks of applications from no-hope candidates. By following a few simple principles, mangers can choose appropriate and cost-effective media, make the most efficient use of advertising space, and then confidently await the replies. This book is a recruiter's companion which spells out the key messages about: creating watertight candidate profiles; assessing the alternatives to advertising; agencies versus going it alone; deciding exactly what to disclose; writing copy to entice the right candidates; recruiting graduates, freelances and temporary staff; and avoiding discrimination and staying within the law.
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