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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Tapa blanda
Sinopsis
One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.
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Reseña del editor
One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialAmacom
- Año de publicación1999
- ISBN 10 0814405010
- ISBN 13 9780814405017
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas240
- Contacto del fabricanteno disponible
EUR 6,34
EUR 9,00 gastos de envío desde Estados Unidos de America a España
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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Creating Brand Loyalty: The Management Power of Positioning and Really Great Advertising: The Management of Power Positioning and Really Great Advertising
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Amacom 01.09.1999., 1999
ISBN 10: 0814405010
ISBN 13: 9780814405017
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Tapa blanda
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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