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9780810818842: Questionnaires: Design and Use

Sinopsis

A complete source of information on questionnaires for lay persons and professionals, from how to design a questionnaire and write the questions to analyzing the data.

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Acerca del autor

Douglas Berdie, Ph.D., is President of Consumer Review Systems, Inc.

John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.

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