Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Routledge Communication Series) - Tapa blanda

Libro 217 de 231: Routledge Communication

Heath, Robert L. L.

 
9780805815528: Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Routledge Communication Series)

Sinopsis

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

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Acerca del autor

Robert L. Heath

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Otras ediciones populares con el mismo título

9780805815511: Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Routledge Communication Series)

Edición Destacada

ISBN 10:  0805815511 ISBN 13:  9780805815511
Editorial: Routledge, 1994
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