Artículos relacionados a Marketing Social Change: Changing Behavior to Promote...
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (JOSSEY BASS NONPROFIT & PUBLIC MANAGEMENT SERIES) - Tapa dura
Sinopsis
This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.
Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
ALAN R. ANDREASEN is professor of marketing and dean for faculty affairs at the School of Business of Georgetown University. Andreasen is also an internationally known marketing consultant who has worked with numerous organizations including the National Endowment for the Arts, the Public Broadcasting System, and the U.S. Agency for International Development, the National Cancer Institute, the United Way of America. He is the coauthor (with Philip Kottler) of Strategic Marketing for Nonprofit Organizations (4th ed., 1991), and the author of Cheap But Good Marketing Research (1991).
De la contraportada
Offers a revolutionary approach to solving a range of social problems drug use, smoking, unsafe sex, and overpopulation by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. Shows that effective special change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer who has ultimate control over the outcomes. Offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. A wealth of information for developing an effective social marketing plan.
De la solapa interior
The world is faced with a daunting array of social problems and has limited resources with which to combat them. As many as five million children, who live in countries scattered around the globe, die each year from diseases and infections such as malaria, tetanus, and measles. Why must these innocent children die from diseases that we know how to cure? Marketing Social Change offers a revolutionary approach to solving a range of social problems drug use, smoking, unsafe sex, and overpopulation by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world. In this important book, Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.This valuable resource book offers public health officials, social service agencies, educators, students, and health care and nonprofit professionals a state-of-the-art approach to marketing social behavioral change.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 26,41
EUR 3,62 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envíoResultados de la búsqueda para Marketing Social Change: Changing Behavior to Promote...
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass (edition 1), 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 0787901377-11-1
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. del artículo: WAL-F-1b-002630
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects. Nº de ref. del artículo: O11C-00944
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: U06L-01616
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Nº de ref. del artículo: G0787901377I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Wiley & Sons, Incorporated, John, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. 1st Edition. Used book that is in almost brand-new condition. Nº de ref. del artículo: 13384475-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Wiley & Sons, Incorporated, John, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 3479409-6
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Signs of wear and consistent use. Nº de ref. del artículo: 3IITBC001CHY_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Publicado por
Jossey-Bass, 1995
ISBN 10: 0787901377
ISBN 13: 9780787901370
Antiguo o usado
Tapa dura
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_431195519
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780787901370
Gastos de envío:
EUR 5,73
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles