Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

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9780787901370: Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

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From the Inside Flap:

The world is faced with a daunting array of social problems and has limited resources with which to combat them. As many as five million children, who live in countries scattered around the globe, die each year from diseases and infections such as malaria, tetanus, and measles. Why must these innocent children die from diseases that we know how to cure? Marketing Social Change offers a revolutionary approach to solving a range of social problems—drug use, smoking, unsafe sex, and overpopulation—by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world. In this important book, Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer—who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.This valuable resource book offers public health officials, social service agencies, educators, students, and health care and nonprofit professionals a state-of-the-art approach to marketing social behavioral change.

From the Back Cover:

Offers a revolutionary approach to solving a range of social problems—drug use, smoking, unsafe sex, and overpopulation—by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. Shows that effective special change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer—who has ultimate control over the outcomes. Offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. A wealth of information for developing an effective social marketing plan.

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1.

Andreasen, Alan R.
Editorial: Jossey-Bass (2017)
ISBN 10: 0787901377 ISBN 13: 9780787901370
Nuevos Tapa dura Cantidad: 2
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción Jossey-Bass, 2017. Hardcover. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería P110787901377

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Alan R. Andreasen
Editorial: John Wiley Sons Inc, United States (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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The Book Depository
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Descripción John Wiley Sons Inc, United States, 1995. Hardback. Estado de conservación: New. Language: English . Brand New Book. This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to buy safe sex practices. This successful approach is based on Alan R. Andreasen s more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan. Nº de ref. de la librería AAH9780787901370

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Alan R. Andreasen
Editorial: John Wiley and#38; Sons (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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Descripción John Wiley and#38; Sons, 1995. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780787901370

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4.

Alan R. Andreasen
Editorial: John Wiley Sons Inc, United States (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
Nuevos Tapa dura Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción John Wiley Sons Inc, United States, 1995. Hardback. Estado de conservación: New. Language: English . Brand New Book. This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to buy safe sex practices. This successful approach is based on Alan R. Andreasen s more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan. Nº de ref. de la librería AAH9780787901370

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Alan R. Andreasen
Editorial: John Wiley and#38; Sons (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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Books2Anywhere
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Descripción John Wiley and#38; Sons, 1995. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780787901370

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Alan R. Andreasen
Editorial: Wiley 1995-09-21, San Francisco (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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Descripción Wiley 1995-09-21, San Francisco, 1995. hardback. Estado de conservación: New. Nº de ref. de la librería 9780787901370

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Alan R. Andreasen
Editorial: Jossey-Bass (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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Irish Booksellers
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Descripción Jossey-Bass, 1995. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0787901377

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Andreasen, Alan R.
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Descripción Jossey-Bass. Hardcover. Estado de conservación: New. 0787901377 New Condition. Nº de ref. de la librería NEW7.0351755

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Andreasen, Alan R.
Editorial: John Wiley and#38; Sons (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
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Descripción John Wiley and#38; Sons, 1995. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780787901370

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Alan R. Andreasen
Editorial: Jossey-Bass (1995)
ISBN 10: 0787901377 ISBN 13: 9780787901370
Nuevos Tapa dura Cantidad: 1
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Ergodebooks
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Descripción Jossey-Bass, 1995. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0787901377

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