The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

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9780767920575: The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

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1.

Rapaille, Clotaire
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Cantidad: > 20
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(Valley Stream, NY, Estados Unidos de America)
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807679205750000000

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2.

Rapaille, Clotaire
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Paperback Cantidad: 10
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Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2007. Paperback. Estado de conservación: New. Reprint. 206 x 137 mm. Language: English . Brand New Book. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes the Culture Code are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser the most successful American car launch in recent memory. He has used it to help Procter Gamble design its advertising campaign for Folger s coffee one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, ATT, Boeing, Honda, Kellogg, and L Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes ranging from sex to money to health to America itself to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Nº de ref. de la librería ABZ9780767920575

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3.

Rapaille, Clotaire
Editorial: Crown Business (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Tapa blanda Cantidad: 1
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Book Deals
(Lewiston, NY, Estados Unidos de America)
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Descripción Crown Business, 2007. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself to provide a revolutionary way of understanding and dealing with the world--how the culture code one grows up in influences how he acts, buys, and loves. Nº de ref. de la librería ABE_book_new_0767920570

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4.

Rapaille, Clotaire
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2007. Paperback. Estado de conservación: New. Reprint. 206 x 137 mm. Language: English . Brand New Book. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes the Culture Code are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser the most successful American car launch in recent memory. He has used it to help Procter Gamble design its advertising campaign for Folger s coffee one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, ATT, Boeing, Honda, Kellogg, and L Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes ranging from sex to money to health to America itself to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Nº de ref. de la librería ABZ9780767920575

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Rapaille, Clotaire
Editorial: Crown Business
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descripción Crown Business. PAPERBACK. Estado de conservación: New. 0767920570 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2122043686

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Rapaille, Clotaire
Editorial: Penguin Random House
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descripción Penguin Random House. Estado de conservación: New. Brand New. Nº de ref. de la librería 0767920570

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Rapaille, Clotaire
Editorial: Crown Business
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descripción Crown Business. PAPERBACK. Estado de conservación: New. 0767920570 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4128102

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8.

Rapaille, Clotaire
Editorial: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Cantidad: 8
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PBShop
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Descripción Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), 2007. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780767920575

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9.

Rapaille, Clotaire
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descripción Paperback. Estado de conservación: New. Nº de ref. de la librería 863668

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Edición internacional
Edición internacional

10.

Rapaille, Clotaire
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuevos Tapa blanda Cantidad: 15
Edición internacional
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US_Superfast_Bookstore
(New Castle, DE, Estados Unidos de America)
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Descripción Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería PN_9780767920575

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