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Problems in Marketing: Applying Key Concepts and Techniques - Tapa dura

Moutinho, Luiz A. M.; Chien, Charles S.

 
9780761971788: Problems in Marketing: Applying Key Concepts and Techniques
Tapa dura
ISBN 10: 0761971785 ISBN 13: 9780761971788
Editorial: SAGE Publications Ltd, 2008

Sinopsis

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

De la contraportada

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0761971785
ISBN 13 
9780761971788
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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