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Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.
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Descripción Condición: New. pp. 208. Nº de ref. del artículo: 264267540
Descripción Softcover. Condición: new. First Edition. The history of audience research tells us that the relationship between the media and viewers readers and listeners is complex and requires multiple methods of analysis In Understanding Audiences Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of bothUnderstanding Audiences demonstrates how practically to investigate media power places audience research from early mass communication models to cultural studies approaches in their historical and epistemological context explores the relationship between theory and method concludes with a consideration of the longrunning debate on media effects includes exercises which invite readers to engage with the practical difficulties of conducting social research. Nº de ref. del artículo: DADAX0761963456
Descripción Condición: New. pp. 208. Nº de ref. del artículo: 3580363
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FJ-9780761963455
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Descripción Tapa blanda. Condición: New. RUDDOCK, A.: UNDERSTANDING AUDIENCES. THEORY AND METHOD. LONDON, 2000, 224 p. , 340 gr. Encuadernacion original. Nuevo. (4A) 340 gr. Libro. Nº de ref. del artículo: 274226
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780761963455
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Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9780761963455
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 0.71. Nº de ref. del artículo: Q-0761963456