Understanding Audiences: Theory and Method - Tapa blanda

Ruddock, Andy

 
9780761963455: Understanding Audiences: Theory and Method
Tapa blanda
ISBN 10: 0761963456 ISBN 13: 9780761963455
Editorial: SAGE Publications Ltd, 2000

Sinopsis

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Acerca del autor

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

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Editorial
SAGE Publications Ltd
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0761963456
ISBN 13 
9780761963455
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780761963448: Understanding Audiences: Theory and Method

Edición Destacada

ISBN 10:  0761963448 ISBN 13:  9780761963448
Editorial: SAGE Publications Ltd, 2000
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