The Committed Enterprise: Making Vision, Values, and Branding Work - Tapa blanda

Davidson, Hugh

 
9780750661997: The Committed Enterprise: Making Vision, Values, and Branding Work

Sinopsis

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Hugh Davidson

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780750655408: Committed Enterprise: How to Make Values and Visions Work

Edición Destacada

ISBN 10:  0750655402 ISBN 13:  9780750655408
Editorial: Butterworth-Heinemann Ltd, 2002
Tapa dura