The Committed Enterprise: Making Vision, Values, and Branding Work - Tapa dura

Davidson, Hugh

 
9781138470149: The Committed Enterprise: Making Vision, Values, and Branding Work

Sinopsis

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others. The text is essential reading for managers, and students of strategic organisational strategy.

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Acerca del autor

Hugh Davidson

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Otras ediciones populares con el mismo título

9780750661997: The Committed Enterprise: Making Vision, Values, and Branding Work

Edición Destacada

ISBN 10:  0750661992 ISBN 13:  9780750661997
Editorial: Routledge, 2004
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