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Sinopsis
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast.
Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life.
This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
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Acerca del autor
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital, and former Visiting Professor at London Metropolitan University.
With over 15 years in the industry, Shirra Smilansky is an impactful thought-leader, entrepreneur, and innovator in experiential marketing - co-founding her first company BlazinStar Experiential back in 2003, with clients such as Nestlé, O2, Calvin Klein, MasterCard and Nectar Card.
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Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP63971299
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP86316039
Cantidad disponible: 2 disponibles
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page Ltd, United Kingdom, London, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004170927
Cantidad disponible: 3 disponibles
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Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50939418-75
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749452759. Nº de ref. del artículo: 9628884
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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Condición: Acceptable. This is a hard cover book: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Nº de ref. del artículo: 3O6WBH0001ID
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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