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Book by Cummins Julian Mullin Roddy
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"[A]ny marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her 'buy one, get one free' privileges." - getAbstract.com "This is a practical must-have guide for anyone who needs to understand, firstly, how to create compelling sales promotion content and, secondly, how to communicate that content effectively through a mix of relevant media channels." - Martin Croft, Editor, "Sales Promotion" magazine "It is an esstential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interavtive Marketing." - Annie Swift, Chief Executive, Institute of Sales PromotionReseña del editor:
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.
Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.
Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.
Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
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Descripción Kogan Page Limited/Viva Books, 2010. Softcover. Condición: New. First edition. Sales promotion is a one of the most powerful weapons available to sales and marketing staff, and used more than any other type of marketing ? because it works. Almost 60 per cent of consumers regularly take advantage of some form of sales promotion each month. ? Sales promotion and the customer ? The purpose of sales promotion ? What sales promotion can do ? How to use different techniques, including joint promotions, price promotions, premium promotions and off-the-shelf offers ? How to be creative ? How to use suppliers ? How to implement a promotion ? Marketing accountability and research ? International sales promotions This edition of Sales Promotion is a core text for the ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students ? each chapter features an interactive self-study question-and-feedback section ? whilst maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates. Contents: List of case studies ? Introduction ? Part I: Starting with the customer ? The business and marketing purpose behind sales promotion ? What sales promotions can do ? How to use promotions ? How to be creative ? How to use suppliers ? How to implement a promotion ? Self-regulation and the law ? Marketing accountability and research ? Part II: Off-the shelf offers ? Joint promotions ? Price promotions ? Premium promotions ? Prize promotions ? International sales promotion Printed Pages: 260. Nº de ref. del artículo: 55142
Descripción Kogan Page Limited. Condición: New. pp. 260. Nº de ref. del artículo: 5347691
Descripción Kogan Page, 2012. Paperback. Condición: New. 5th Edition. Nº de ref. del artículo: DADAX074945704X
Descripción Kogan Page, 2010. Condición: New. book. Nº de ref. del artículo: M074945704X
Descripción Kogan Page. PAPERBACK. Condición: New. 074945704X New Condition. Nº de ref. del artículo: NEW7.0885015
Descripción Kogan Page, 2010. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P11074945704X