Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work - Tapa blanda

Sinopsis

<p>Packed with practical examples as well as updated and new case studies, <b><i>Sales Promotion</i></b> details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.<br><br><b><i>Sales Promotion</i></b> includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.<br><br><b><i>Sales Promotion</i></b> is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, <b><i>Sales Promotion</i></b> can help you to get ahead and stay ahead of your competitors.<br><br>Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.</p>

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