Sinopsis
Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.
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Acerca del autor
Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Publicado por
Kogan Page Business Books, 2003
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
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Kogan Page, Limited, 2003
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Paperback. Condición: Very Good. Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749438647
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749438647
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Publicado por
Kogan Page, 2007
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Nº de ref. del artículo: 9934353
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Sales Promotion
Publicado por
Kogan Page, 2006
ISBN 10: 0749438649
ISBN 13: 9780749438647
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Nº de ref. del artículo: 8664278
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