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Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business - Tapa blanda
Sinopsis
In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich.
Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules:
What patch of open market space does this business own - or could it own?
Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met?
How long will this space remain open and why?
What do you have to do to capture it and wall it off?
When will the party end and what do we do next?
In this world, where the mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.
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Acerca del autor
Milind M Lele is the managing director of SLC Consultants, Inc, a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago's Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world.
He obtained his PhD from Harvard University and has published widely, including articles in Harvard Business Review and Sloan Management Review, and two books, The Customer Is Key and Creating Strategic Leverage.
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