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Sinopsis
"'Monopoly Rules' provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work."
-Alfred R. Berkeley, former president, The NASDAQ Stock Market
Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as:
What patch of open market space can this business own?
Is the space really open?
If so, how long will it remain open?
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Acerca del autor
Milind M Lele is the managing director of SLC Consultants, Inc, a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago's Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world.
He obtained his PhD from Harvard University and has published widely, including articles in Harvard Business Review and Sloan Management Review, and two books, The Customer Is Key and Creating Strategic Leverage.
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Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business
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Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749445461. Nº de ref. del artículo: 6052425
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