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Sinopsis
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
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Acerca del autor
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
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- EditorialPhaidon
- Año de publicación2002
- ISBN 10 0714841749
- ISBN 13 9780714841748
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas288
- Contacto del fabricanteno disponible
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Problem Solved: A Primer in Design and Communications
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved : A Primer for Design and Communications
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Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved: A Primer for Design and Communications
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Phaidon Press Ltd, United Kingdom, London, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002328878
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Problem Solved: A Primer for Design and Communications
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Tapa dura
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Problem Solved: A Primer for Design and Communications
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Nº de ref. del artículo: 5812351
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Problem Solved: A Primer for Design and Communications
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:0714841749. Nº de ref. del artículo: 8854743
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Problem Solved: A Primer for Design and Communications
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Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved: A Primer for Design and Communication
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
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Problem Solved: A Primer for Design and Communication
Publicado por
Phaidon Press, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Problem Solved : A Primer for Design and Communications
Publicado por
Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP16993691
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