Tells the story of Max, who invents the wheel, but then must learn how to market it, choosing between four essential selling styles.
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Jeff Cox is a professional writer and the bestselling coauthor of Zapp! and The Goal, groundbreaking fiction combining fascinating stories with useful information about the world of business. Both Zapp! and The Goal have been in print continuously since their initial publication, and both have appeared with regularity on business-book bestseller lists, including that of Business Week. He is married and lives in Pittsburgh, Pennsylvania.
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