Comeback: The Fall & Rise of the American Automobile Industry

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9780684804378: Comeback: The Fall & Rise of the American Automobile Industry
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Book by Ingrassia Paul White Joseph B

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Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

"Business Week"

"Comeback,.".wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.



Alexander Wright

Library Journal

The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.



Jonathan Yardley

The Washington Post Book World

A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."



"Business Week""Comeback,.".wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

Alexander WrightLibrary JournalThe definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

Jonathan YardleyThe Washington Post Book WorldA case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

"Business Week""Comeback"...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

"Business Week" "Comeback"...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

Reseña del editor:

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford Ii, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

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Ingrassia, Paul
Publicado por Simon and Schuster (1995)
ISBN 10: 0684804379 ISBN 13: 9780684804378
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Descripción Simon and Schuster, 1995. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9780684804378

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Ingrassia, Paul
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Descripción Simon & Schuster 10/18/1995, 1995. Paperback or Softback. Condición: New. Comeback: The Fall & Rise of the American Automobile Industry. Book. Nº de ref. del artículo: BBS-9780684804378

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Paul Ingrassia, Joseph White
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Descripción SIMON SCHUSTER, United States, 1995. Paperback. Condición: New. New edition. Language: English . Brand New Book ***** Print on Demand *****. In Comeback , Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America s premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan s car industry falters and America s Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters-- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others-- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late. Nº de ref. del artículo: AAV9780684804378

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Paul Ingrassia, Joseph White
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Descripción SIMON SCHUSTER, United States, 1995. Paperback. Condición: New. New edition. Language: English . Brand New Book ***** Print on Demand *****.In Comeback , Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America s premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan s car industry falters and America s Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters-- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others-- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late. Nº de ref. del artículo: AAV9780684804378

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Ingrassia, Paul
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Descripción Simon & Schuster, 2018. Paperback. Condición: New. Never used! This item is printed on demand. Nº de ref. del artículo: 0684804379

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Ingrassia, Paul
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Descripción Touchstone 1995-10, 1995. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-LSI-06876075

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Paul Ingrassia; Joseph B. White
Publicado por Simon & Schuster (1995)
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Descripción Simon & Schuster, 1995. Paperback. Condición: New. book. Nº de ref. del artículo: M0684804379

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Paul Ingrassia
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Descripción Simon & Schuster. Paperback. Condición: New. 512 pages. Dimensions: 8.4in. x 5.4in. x 1.4in.In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how Americas premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U. S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japans car industry falters and Americas Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9780684804378

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Paul Ingrassia, Joseph B. White
Publicado por Simon & Schuster (1995)
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Descripción Simon & Schuster, 1995. Paperback. Condición: New. 1st Touchstone Ed. 1995, 1st Pri. Nº de ref. del artículo: DADAX0684804379

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Ingrassia, Paul
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Descripción Touchstone, 2016. Paperback. Condición: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780684804378_lsuk

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