Sinopsis
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
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Reseña del editor
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
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Public Relations : Strategies and Tactics
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Addison-Wesley Educational Publishers, Incorporated, 1997
ISBN 10: 0673993094
ISBN 13: 9780673993090
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Public Relations : Strategies and Tactics
Publicado por
Addison-Wesley Educational Publishers, Incorporated, 1997
ISBN 10: 0673993094
ISBN 13: 9780673993090
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Public Relations: Strategies and Tactics, 4th Edition
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Harper Collins College Division, New York, NY, 1995
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ISBN 13: 9780673993090
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Hardcover. Condición: Good. 4th Edition. Used book, good condition, some highlighting. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0673993094. ISBN/EAN: 9780673993090. Pictures of this item not already displayed here available upon request. Inventory No: ABE216331903. Nº de ref. del artículo: ABE216331903
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