Public Relations: Strategies and Tactics - Tapa dura

Public relations. Strategies and tactics.

Condición: Gut. XXVI, 645 S. Umschlag leicht berieben. Papierbedingt leicht gebräunt. - What Is Public Relations? -- Types of Public Relations Work -- History of Public Relations: The Evolving Functions -- Public Relations -- Departments and Firms -- The Individual in Public Relations -- Ethics -- Research -- Planning and Action -- Communication -- Evaluation -- Public Opinion and Persuasion -- Reaching the Audience -- Public Relations and the Law -- Corporations -- Public Affairs and Government -- International Public Relations -- Membership Organizations -- Social and Cultural Agencies -- Education -- Entertainment and Sports -- Public Relations and New Technologies -- Written Tactics -- Spoken Tactics -- Visual Tactics. ISBN 0060401761 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag. Nº de ref. del artículo: 1120771

Contactar al vendedor