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Sinopsis
The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.
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Reseña del editor
The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing the Secondary School: Issues in School Management
Publicado por
Pearson Professional Education, 1991
ISBN 10: 0582081815
ISBN 13: 9780582081819
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M00582081815-V
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing the Secondary School: Issues in School Management
Publicado por
Pearson Education Limited, 1991
ISBN 10: 0582081815
ISBN 13: 9780582081819
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780582081819. Nº de ref. del artículo: 8605777
Cantidad disponible: 1 disponibles