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Sinopsis
The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.
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Reseña del editor
The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.
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Building a Mail Order Business: A Complete Manual for Success
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.25. Nº de ref. del artículo: G0471520829I3N00
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Building a Mail Order Business: A Complete Manual for Success
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.25. Nº de ref. del artículo: G0471520829I4N00
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Building a Mail Order Business : A Complete Manual for Success
Publicado por
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471520829
ISBN 13: 9780471520825
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 16079392-75
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Building a Mail Order Business: A Complete Manual for Success
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Very Good dust jacket. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: A12L-00104
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Building a Mail Order Business: A Complete Manual for Success
Publicado por
John Wiley & Sons, 1991
ISBN 10: 0471520829
ISBN 13: 9780471520825
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs7285355327
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Building a Mail Order Business A Complete Manual for Success
Publicado por
John Wiley & Sons Canada, Limited, Etobicoke, ON, Canada, 1991
ISBN 10: 0471520829
ISBN 13: 9780471520825
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Librería: Willis Monie-Books, ABAA, Cooperstown, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. Third Edition. Nº de ref. del artículo: 53899
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