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Sinopsis
"Hes successfully managed to combine expert start-up and management informationat least 10 books worthin a single volume. An amazing feat!" Jerome Goldstein, Publisher, In Business " an incredible storehouse of knowledge critical for success in almost every business. " Dr. Marshall E. Reddick, Director of the Institute of Entrepreneurship and Professor of Marketing, California State University, Los Angeles "The most striking feature of the book is the very scope of its coverage: I cant think of many business subjects which are not covered here in such detail as to live up to the title of Problem Solver. I can also see a problem for Bill Cohen: After this, what can he do for an encore?" Herman Holtz, Author, How to Succeed as an Independent Consultant "This skilled and comprehensive management guide leads the entrepreneur safely through the numerous phases of successful business operations. " Bert Fregly, Management Assistance Officer, U. S. Small Business Administration
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Acerca del autor
About the author Dr. William A. Cohen is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a USD3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley, 1985), Developing a Winning Marketing Plan (Wiley, 1987), and Making It Big as a Consultant (AMACOM). He is on several boards of directors, and his biography is in numerous directories,including Whos Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.
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