The Entrepreneur and Small Business Problem Solver: Encyclopaedic Reference and Guide - Tapa blanda

 
9780471501244: The Entrepreneur and Small Business Problem Solver: Encyclopaedic Reference and Guide
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ISBN 10: 0471501247 ISBN 13: 9780471501244
Editorial: John Wiley & Sons Inc, 1990

Sinopsis

Designed for readers involved in their own businesses, this edition has been revised and updated to include contemporary case studies and further information on various problems encountered.

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Acerca del autor

WILLIAM A. COHEN is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley), Developing a Winning Marketing Plan (Wiley), and Making It Big as a Consultant. He is on several boards of directors, and his biography is in numerous directories, including Who?s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.

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Editorial
John Wiley & Sons Inc
Año de publicación
1990
Idioma
Inglés
ISBN 10 
0471501247
ISBN 13 
9780471501244
Encuadernación
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Número de edición
2
Número de páginas
592
Editor
Cohen William A.
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780471501237: The Entrepreneur and Small Business Problem Solver: Encyclopaedic Reference and Guide

Edición Destacada

ISBN 10:  0471501239 ISBN 13:  9780471501237
Editorial: John Wiley & Sons Inc, 1990
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