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Sinopsis
Book by Earls Mark
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Críticas
"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium..." (The Guardian, March 2007) "Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007) "...brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007) "It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007) "...entertaining and thought-provoking" Brand Strategy June 2008
Reseña del editor
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you'll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." -Adam Morgan, Founder, Eatbigfish "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the 'we' revolution?" -Ed Keller, CEO, The Keller Fay Group "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." -David Abraham, EVP, The Learning Channel "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." -Mark Sherrington, Global Brands Director, SABMiller "Read this book. Think about it. If you're going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works." -Russell Davies, Founder, Open Intelligence Agency
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- EditorialJohn Wiley & Sons Inc
- Año de publicación2007
- ISBN 10 0470060360
- ISBN 13 9780470060360
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas368
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Herd : How to Change Mass Behaviour by Harnessing Our True Nature
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ISBN 10: 0470060360
ISBN 13: 9780470060360
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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ISBN 13: 9780470060360
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Paperback. Condición: Very Good. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or more sensitively the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, youll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." Adam Morgan, Founder, Eatbigfish "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the we revolution?" Ed Keller, CEO, The Keller Fay Group "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." David Abraham, EVP, The Learning Channel "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." Mark Sherrington, Global Brands Director, SABMiller "Read this book. Think about it. If youre going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works." Russell Davies, Founder, Open Intelligence Agency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001232090
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