Herd: How to Change Mass Behaviour by Harnessing Our True Nature

3,74 valoración promedio
( 243 valoraciones por GoodReads )
 
9780470060360: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Review:

"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium..." (The Guardian, March 2007) "Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007) "...brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007) "It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007) "...entertaining and thought-provoking" Brand Strategy June 2008

From the Publisher:

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you'll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." -Adam Morgan, Founder, Eatbigfish "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the 'we' revolution?" -Ed Keller, CEO, The Keller Fay Group "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." -David Abraham, EVP, The Learning Channel "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." -Mark Sherrington, Global Brands Director, SABMiller "Read this book. Think about it. If you're going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works." -Russell Davies, Founder, Open Intelligence Agency

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Earls, Mark
ISBN 10: 0470060360 ISBN 13: 9780470060360
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Earls, Mark
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470060360 ISBN 13: 9780470060360
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you ll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual. -Adam Morgan, Founder, Eatbigfish Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the we revolution? -Ed Keller, CEO, The Keller Fay Group Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now. -David Abraham, EVP, The Learning Channel As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich. -Mark Sherrington, Global Brands Director, SABMiller Read this book. Think about it. If you re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works. -Russell Davies, Founder, Open Intelligence Agency. Nº de ref. de la librería AAH9780470060360

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Earls, Mark
Editorial: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470060360 ISBN 13: 9780470060360
Nuevos Tapa dura Primera edición Cantidad: 10
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The Book Depository
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Descripción John Wiley and Sons Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you ll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual. -Adam Morgan, Founder, Eatbigfish Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the we revolution? -Ed Keller, CEO, The Keller Fay Group Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now. -David Abraham, EVP, The Learning Channel As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich. -Mark Sherrington, Global Brands Director, SABMiller Read this book. Think about it. If you re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works. -Russell Davies, Founder, Open Intelligence Agency. Nº de ref. de la librería AAH9780470060360

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Earls, Mark
Editorial: John Wiley and#38; Sons (2007)
ISBN 10: 0470060360 ISBN 13: 9780470060360
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Descripción John Wiley and#38; Sons, 2007. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470060360

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Earls, Mark
ISBN 10: 0470060360 ISBN 13: 9780470060360
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Descripción 2007. Hardcover. Estado de conservación: New. 1st. 164mm x 28mm x 229mm. Hardcover. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - m.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 348 pages. 0.658. Nº de ref. de la librería 9780470060360

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Earls, Mark
Editorial: Wiley (2007)
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Descripción Wiley, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470060360

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Descripción Wiley, 2007. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470060360

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Earls, Mark
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Descripción John Wiley & Sons Inc, 2007. Hardcover. Estado de conservación: Brand New. 1st edition. 348 pages. 9.25x6.00x1.00 inches. In Stock. Nº de ref. de la librería __0470060360

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Earls, Mark
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Descripción 2007. Hardback. Estado de conservación: NEW. 9780470060360 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0765570

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Earls, Mark
ISBN 10: 0470060360 ISBN 13: 9780470060360
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Descripción 2007. Hardcover. Estado de conservación: New. 1st. 164mm x 28mm x 229mm. Hardcover. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online commun.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 348 pages. 0.658. Nº de ref. de la librería 9780470060360

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