Artículos relacionados a Herd: How to Change Mass Behaviour by Harnessing Our...
Críticas:
'The PM's advisers would do well to consult the work of Mark Earls, whose book, Herd , explores the extent to which "the physics of mass behaviour" are governed by imitation more often than ideological purpose' Matthew D'Ancona, Evening Standard 'As the riots spread throughout London and the rest of the country, I grabbed for my edition of Herd to see what it held to explain behaviour such as this. Author Mark Earls talks about how people's behaviour can be influenced by a "system that is primed"' Research
Reseña del editor:
"...fascinating. Like Malcolm Gladwell on speed." -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." -Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialWiley
- Año de publicación2009
- ISBN 10 0470744596
- ISBN 13 9780470744598
- EncuadernaciónTapa blanda
- Número de páginas424
- Valoración
Comprar nuevo
Ver este artículo
EUR 17,52
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 0.95. Nº de ref. del artículo: bk0470744596xvz189zvxnew
Comprar nuevo
EUR 17,52
Convertir moneda
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published 0.95. Nº de ref. del artículo: 353-0470744596-new
Comprar nuevo
EUR 17,52
Convertir moneda
Imagen del vendedor
Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Paperback or Softback)
Publicado por
John Wiley & Sons 9/1/2009
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Paperback or Softback
Cantidad disponible: 5
Librería:
Valoración
Descripción Paperback or Softback. Condición: New. Herd: How to Change Mass Behaviour by Harnessing Our True Nature 1.02. Book. Nº de ref. del artículo: BBS-9780470744598
Comprar nuevo
EUR 17,54
Convertir moneda
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9780470744598
Comprar nuevo
EUR 13,92
Convertir moneda
Imagen del vendedor
Herd: How to Change Mass Behaviour by Harnessing Our True Nature [Soft Cover ]
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Soft Cover
Cantidad disponible: 1
Librería:
Valoración
Descripción Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9780470744598
Comprar nuevo
EUR 18,50
Convertir moneda
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2023)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Paperback
Cantidad disponible: 20
Librería:
Valoración
Descripción Paperback. Condición: New. Brand New! This item is printed on demand. Nº de ref. del artículo: 0470744596
Comprar nuevo
EUR 19,96
Convertir moneda
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580221494
Comprar nuevo
EUR 16,79
Convertir moneda
Imagen de archivo
Herd
Publicado por
Wiley 2009-07-17, Hoboken, N.J.
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
paperback
Cantidad disponible: > 20
Librería:
Valoración
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780470744598
Comprar nuevo
EUR 15,55
Convertir moneda
Gastos de envío:
EUR 5,23
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Publicado por
Wiley
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0470744596
Comprar nuevo
EUR 18,81
Convertir moneda
Imagen del vendedor
Herd (Paperback)
Publicado por
John Wiley & Sons Inc, New York
(2009)
ISBN 10: 0470744596
ISBN 13: 9780470744598
Nuevo
Paperback
Original o primera edición
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. ".fascinating. Like Malcolm Gladwell on speed." THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780470744598
Comprar nuevo
EUR 22,62
Convertir moneda