Delivering Happiness: A Path to Profits, Passion and Purpose

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9780446585323: Delivering Happiness: A Path to Profits, Passion and Purpose
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Book by Tony Hsieh

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Reseña del editor:

In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own.


Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world

Biografía del autor:

Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780446576222: Delivering Happiness: A Path to Profits, Passion and Purpose

Edición Destacada

ISBN 10:  0446576220 ISBN 13:  9780446576222
Editorial: Grand Central Publishing, 2013
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9780446563048: Delivering Happiness: A Path to Profits, Passion and Purpose

Busine..., 2010
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9781455508907: Delivering Happiness: A Path to Profits, Passion and Purpose

Busine..., 2010
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Tony Hsieh
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ISBN 10: 0446585327 ISBN 13: 9780446585323
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Tony Hsieh
Publicado por Business Plus (2010)
ISBN 10: 0446585327 ISBN 13: 9780446585323
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Tony Hsieh
Publicado por Business Plus (2010)
ISBN 10: 0446585327 ISBN 13: 9780446585323
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