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Pathways to Public Relations: Histories of Practice and Profession (Routledge New Directions in PR & Communication Research) - Tapa dura

Libro 4 de 43: Routledge New Directions in PR & Communication Research
 
9780415660358: Pathways to Public Relations: Histories of Practice and Profession (Routledge New Directions in PR & Communication Research)

Sinopsis

Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

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Acerca del autor

Burton St. John III is an Associate Professor in the Department of Communication at Old Dominion University, USA.

Margot Opdycke Lamme is an Associate Professor in the Department of Advertising and Public Relations at the University of Alabama, USA.

Jacquie L’Etang is Chair of Public Relations and Applied Communications, Queen Margaret University, Scotland.

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