Introduction to Communication Studies (Studies in Culture and Communication) - Tapa blanda

Fiske, John

 
9780415596497: Introduction to Communication Studies (Studies in Culture and Communication)
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ISBN 10: 0415596491 ISBN 13: 9780415596497
Editorial: Routledge, 2010

Sinopsis

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

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Acerca del autor

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0415596491
ISBN 13 
9780415596497
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
248
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415596480: Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism ... (Studies in Culture and Communication)

Edición Destacada

ISBN 10:  0415596483 ISBN 13:  9780415596480
Editorial: Routledge, 2010
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