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Sinopsis
As the event management field expands, there has been an emergence of a distinctive ’events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
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Acerca del autor
Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.
David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.
Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Event Policy: From Theory to Strategy
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780415548335
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Event Policy: From Theory to Strategy
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Routledge, 2011
ISBN 10: 0415548330
ISBN 13: 9780415548335
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Event Policy : From Theory to Strategy
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Routledge, 2011
ISBN 10: 0415548330
ISBN 13: 9780415548335
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Event Policy (Paperback)
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Taylor & Francis Ltd, London, 2011
ISBN 10: 0415548330
ISBN 13: 9780415548335
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Paperback. Condición: new. Paperback. As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future.It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines. As the event management field expands, there has been an emergence of a distinctive events policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780415548335
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Event Policy: From Theory to Strategy
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Event Policy: From Theory to Strategy
Publicado por
Taylor & Francis Ltd, 2011
ISBN 10: 0415548330
ISBN 13: 9780415548335
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Event Policy: From Theory to Strategy
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Paperback. Condición: Brand New. 1st edition. 208 pages. 9.17x6.14x0.47 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __0415548330
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