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High-Tech Entrepreneurship: Managing Innovation, Variety and Uncertainty - Tapa blanda

 
9780415380591: High-Tech Entrepreneurship: Managing Innovation, Variety and Uncertainty
Tapa blanda
ISBN 10: 0415380596 ISBN 13: 9780415380591
Editorial: Routledge, 2006

Sinopsis

High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.

Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:

  • uncertainty and innovation
  • entrepreneurial finance
  • marketing technological innovations
  • high-tech incubation management.

Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

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Acerca del autor


Michel Bernasconi is Professor in Business Strategy & Entrepreneurship and Director of the High-tech Entrepreneurship Center at the CERAM Sophia Antipolis, Frrance.



Simon Harris is Reader in International Strategic Management at the University of Strathclyde in Scotland, UK.



Mette Moensted is Professor in Knowledge Management in the Department of Management, Politics & Philosophy at Copenhagen Business School, Denmark.

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Editorial
Routledge
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0415380596
ISBN 13 
9780415380591
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
312
Editor
Bernasconi Michel, Harris Simon, Moensted Mette
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania