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Sinopsis
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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Acerca del autor
Stephen Brown, Bill Clarke, Anne Marie Doherty
De la contraportada
"Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality, spontaneity and imagination."--BOOK JACKET. "Marketing, as an academic discipline, is dominated by neoclassical ideals of dispassionate science, 'truth' and objectivity. The international contributors to this volume argue for a neo-romantic approach to Marketing scholarship which will invigorate, infuriate and illuminate the discipline."--BOOK JACKET.
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Romancing the Market
Publicado por
Routledge, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
Nuevo
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Original o primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . Nº de ref. del artículo: V9780415184175
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Romancing the Market (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
Nuevo
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Original o primera edición
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780415184175
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Romancing the Market
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Stephen Brown, Bill Clarke, Anne Marie DohertyRomancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion . Nº de ref. del artículo: 897943477
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Romancing the Market
Librería: Revaluation Books, Exeter, Reino Unido
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Hardcover. Condición: Brand New. 1st edition. 291 pages. 9.50x6.50x1.00 inches. In Stock. Nº de ref. del artículo: x-0415184177
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Romancing the Market
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780415184175
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Romancing the Market
Publicado por
Taylor & Francis Dez 1998, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware - Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. Nº de ref. del artículo: 9780415184175
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Romancing the Market (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
Nuevo
Tapa dura
Original o primera edición
Librería: AussieBookSeller, Truganina, VIC, Australia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780415184175
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