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Sinopsis
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
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Acerca del autor
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
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rise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's compe
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- EditorialCrown Pub
- Año de publicación1999
- ISBN 10 038548755X
- ISBN 13 9780385487559
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas432
- Contacto del fabricanteno disponible
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Enterprise One to One
Publicado por
Currency/Doubleday, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. Nº de ref. del artículo: 6f0b55bd-ac96-46ee-b90f-7def01d648bd
Cantidad disponible: 1 disponibles
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Enterprise One to One
Publicado por
Crown Business, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: D-448-131
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Enterprise One to One
Publicado por
Crown Business, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Nº de ref. del artículo: G038548755XI3N00
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Enterprise One to One
Publicado por
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Enterprise One to One
Publicado por
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 2303158-6
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Enterprise One to One
Publicado por
Crown Business, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Paperback
Librería: JR Books, Grand Rapids, MI, Estados Unidos de America
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Paperback. Condición: LikeNew. No writing or tears; lightly tanned pages. Nº de ref. del artículo: 53K000002M3L
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Enterprise One to One
Publicado por
Crown Business, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: X03A-01202
Cantidad disponible: 1 disponibles
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Enterprise One to One
Publicado por
Crown Business, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: E13N-01298
Cantidad disponible: 2 disponibles
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Enterprise One to One (One to One Ser.)
Publicado por
New York, NY, U.S.A.: Doubleday Publishing, 1999, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Soft cover
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Librería: The Warm Springs Book Company, Fremont, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Soft cover. First Edition. Trade paperback, 1st paperback edition, Fine Minus/pictorial wraps; light wear to covers and cover edges, "no return" remainder stamp to bottom edge of page block, top corner of one page is creased, no names or markings to text inside, 8vo., 436 pages., 0.0 0.0 0.0. Nº de ref. del artículo: 12854
Cantidad disponible: 1 disponibles
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Enterprise One to One
Publicado por
Currency 1999/01/19 00:00:00.000, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Antiguo o usado
Trade Paperback
Original o primera edición
Librería: Colorado's Used Book Store, Englewood, CO, Estados Unidos de America
Calificación del vendedor: 3 de 5 estrellas
Trade Paperback. Condición: Like New. First Edition. Peppers,Don/Rogers,Martha,Phd./Rogers,Martha Enterprise One To One Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Nº de ref. del artículo: 451341
Cantidad disponible: 1 disponibles