Artículos relacionados a Enterprise One To One: Strategies for Competing And...
Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age - Tapa dura
Sinopsis
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable lifetime customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable lifetime customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPiatkus
- Año de publicación1997
- ISBN 10 0749917121
- ISBN 13 9780749917128
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas256
- Contacto del fabricanteno disponible
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Enterprise One To One: Strategies for Competing And...
Imagen de archivo
Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Publicado por
Piatkus Books, 1997
ISBN 10: 0749917121
ISBN 13: 9780749917128
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Très bon. Jaquette abîmée. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Damaged dust jacket. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-265-171
Cantidad disponible: 1 disponibles
Imagen de archivo
Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Publicado por
Judy Piatkus Publishers Ltd, 1997
ISBN 10: 0749917121
ISBN 13: 9780749917128
Antiguo o usado
Tapa dura
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00749917121-G
Cantidad disponible: 1 disponibles