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Sinopsis
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".
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Reseña del editor
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".
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Imagen de archivo
Retail marketing management .
Publicado por
Palgrave Macmillan, 1988
ISBN 10: 0333485807
ISBN 13: 9780333485804
Antiguo o usado
Tapa blanda
Librería: Kloof Booksellers & Scientia Verlag, Amsterdam, Holanda
Calificación del vendedor: 4 de 5 estrellas
Condición: good. Basingstoke : Macmillan, 1989.Reprint with corrections. Paperback. Stamp. XIV, 276 pp. 22 cm. Condition : good copy. ISBN 9780333485804. Keywords : , Nº de ref. del artículo: 208981
Cantidad disponible: 1 disponibles