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Publicado por Hampshire, The Macmillan Press Ltd., 1987 0333428153, 1987
Librería: Bristol Books Bristol, Bristol, BRIST, Reino Unido
Libro
Hardcover. Condición: Good. 8vo cloth with d/w. ex BBC Research Library with usual stamps and labels.
Publicado por Palgrave Macmillan, 1988
ISBN 10: 0333485807ISBN 13: 9780333485804
Librería: Kloof Booksellers & Scientia Verlag, Amsterdam, Holanda
Libro
Condición: good. Basingstoke : Macmillan, 1989.Reprint with corrections. Paperback. Stamp. XIV, 276 pp. 22 cm. Condition : good copy. ISBN 9780333485804. Keywords : ,
Publicado por Macmillan Press, Great Britain, 1987
ISBN 10: 0333428153ISBN 13: 9780333428153
Librería: The London Bookworm, East Sussex, Reino Unido
Libro Original o primera edición Ejemplar firmado
Cloth. Condición: Near Fine. Estado de la sobrecubierta: Very Good. First Edition. Very slight shelf wear to bottom edge of spine of cloth. Signed by David White, the author. Introducting a concept of retail marketing which differs from the traditional manufacturers' views, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues factng retailers. Chapter topics include the envitornment of retail marketing; retailing strategy and the role of retail marketing; the retail marketing mix; customer amalysis and market segmentation; financial appraisal for retail marketing decisions; merchandise management; pricing; advertising; managing the supply chain; creating the retail environment; and research issues in retail marketing decisions. 276 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Signed by Author(s).
Publicado por Palgrave Macmillan
ISBN 10: 0333428153ISBN 13: 9780333428153
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.