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The Advanced Dictionary Of Marketing: Putting Theory to Use - Tapa blanda

Dacko, Scott

 
9780199286003: The Advanced Dictionary Of Marketing: Putting Theory to Use
Tapa blanda
ISBN 10: 0199286000 ISBN 13: 9780199286003
Editorial: Oxford University Press, U.S.A., 2010

Sinopsis

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, M.B.A. students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

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Acerca del autor

Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.


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Editorial
Oxford University Press, U.S.A.
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0199286000
ISBN 13 
9780199286003
Encuadernación
Tapa blanda
Número de páginas
672
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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