The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Tapa blanda

 
9780198297796: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Tapa blanda
ISBN 10: 0198297793 ISBN 13: 9780198297796
Editorial: Oxford University Press, USA, 2000

Sinopsis

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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Acerca del autor

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.



Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

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Editorial
Oxford University Press, USA
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0198297793
ISBN 13 
9780198297796
Encuadernación
Tapa blanda
Número de páginas
308
Editor
Schultz Majken
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780198297789: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Edición Destacada

ISBN 10:  0198297785 ISBN 13:  9780198297789
Editorial: OUP Oxford, 2000
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