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Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Publicado por
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR009012874
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Publicado por
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006356095
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Integrated Advertising, Promotion and Marketing Communications:Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780138157371
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780138157371
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications: Global Edition
Publicado por
Pearson Education, 2009
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780138157371. Nº de ref. del artículo: 9479081
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780138157371. Nº de ref. del artículo: 9820423
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780138157371. Nº de ref. del artículo: 9820424
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion, and Marketing Communications
Publicado por
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2. Nº de ref. del artículo: G0138157375I4N00
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion, and Marketing Communications
Publicado por
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Nº de ref. del artículo: G0138157375I5N00
Cantidad disponible: 1 disponibles
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INTEGRATE ADVERTISING PROMOTION 4ED
Publicado por
PEARSON EDUCACION, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Antiguo o usado
Tapa blanda
Librería: OM Books, Sevilla, SE, España
Calificación del vendedor: 5 de 5 estrellas
Condición: usado - bueno. Nº de ref. del artículo: 9780138157371
Cantidad disponible: 1 disponibles