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Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Reseña del editor
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Integrated Advertising, Promotion, and Marketing Communications
Publicado por
Pearson College Div, 2009
ISBN 10: 0136079423
ISBN 13: 9780136079422
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Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.1. Nº de ref. del artículo: G0136079423I5N00
Cantidad disponible: 1 disponibles
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Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Publicado por
Prentice Hall, 2009
ISBN 10: 0136079423
ISBN 13: 9780136079422
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Paperback
Librería: Textbookplaza, Sugar land, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. $$$***READ THIS PLS.*** $$$ StandAlone Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Nº de ref. del artículo: f81tu
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Integrated Advertising, Promotion and Marketing Communications (4th Edition) Clow, Kenneth E. and Baack, Donald E.
Publicado por
Pearson College Div, 2009
ISBN 10: 0136079423
ISBN 13: 9780136079422
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Tapa blanda
Librería: Aragon Books Canada, OTTAWA, ON, Canada
Calificación del vendedor: 3 de 5 estrellas
Condición: New. Nº de ref. del artículo: RCZA4-1-0012
Cantidad disponible: 1 disponibles