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Sinopsis
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Public Relations Practices: Managerial Case Studies and Problems
Publicado por
Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-127-012
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Public Relations Practices: Managerial Case Studies and Problems
Publicado por
Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. Nº de ref. del artículo: G0136138039I3N00
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Public Relations Practices : Managerial Case Studies and Problems
Publicado por
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 6th. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 2218611-75
Cantidad disponible: 1 disponibles
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Public Relations Practices : Managerial Case Studies and Problems
Publicado por
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 6th. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP73091896
Cantidad disponible: 1 disponibles
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Public Relations Practices: Managerial Case Studies and Problems
Publicado por
Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00058994232
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Public Relations Practices: Managerial Case Studies and Problems, 6TH Ed
Publicado por
Prentice Hall, Upper Saddle River, NJ, 2003
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Softcover
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Softcover. Condición: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Nº de ref. del artículo: 1560799516
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