Sinopsis
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Reseña del editor
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Public Relations Practices: Managerial Case Studies and Problems
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Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Public Relations Practices: Managerial Case Studies and Problems
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Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Public Relations Practices : Managerial Case Studies and Problems
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Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Public Relations Practices: Managerial Case Studies and Problems, 6TH Ed
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Prentice Hall, Upper Saddle River, NJ, 2003
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Softcover. Condición: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Nº de ref. del artículo: 1560799516
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Public Relations Practices: Managerial Case Studies and Problems
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Pearson College Div, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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