Sinopsis
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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Reseña del editor
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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Public Relations Practices : Managerial Case Studies and Problems
Publicado por
Pearson Education, Limited, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
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Pearson College Div (edition Subsequent), 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Paperback. Condición: Good. Subsequent. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 0130981532-11-1
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Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Publicado por
Pearson College Div, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Publicado por
Pearson College Div, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_435619037
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Public Relations Practices: Managerial Case Studies and Problems
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Prentice Hall, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130981530. Nº de ref. del artículo: 9858810
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Public Relations Practices: Managerial Case Studies and Problems
Publicado por
Prentice Hall, Upper Saddle River, NJ, 1995
ISBN 10: 0130981532
ISBN 13: 9780130981530
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
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Softcover. Condición: Good. 5th Edition. Cover showing handling or shelfing usage in the form of lightly rolled edges and light creases on front and back covers. Some underlining or hi-lighting in text (first couple of chapters plus writting on fly page), but all text is readable. Quantity Available: 1. ISBN: 0130981532. ISBN/EAN: 9780130981530. Pictures of this item not already displayed here available upon request. Inventory No: 1560800895. Nº de ref. del artículo: 1560800895
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Public Relations Practices: Managerial Case Studies and Problems
Librería: Blue Mountain Collectibles, LLC, Front Royal, VA, Estados Unidos de America
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