Management Communication: A Case-Analysis Approach - Tapa dura

O'Rourke, James S.

 
9780136079767: Management Communication: A Case-Analysis Approach
Tapa dura
ISBN 10: 0136079768 ISBN 13: 9780136079767
Editorial: Financial Times Prentice Hall, 2009

Sinopsis

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0136079768
ISBN 13 
9780136079767
Encuadernación
Tapa dura
Número de páginas
427
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9781256848813: Management Communication: A Case-Analysis Approach: Second Custom Edition for Columbia College of Missouri

Edición Destacada

ISBN 10:  1256848816 ISBN 13:  9781256848813
Editorial: Pearson Learning Solutions, 1835
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