Management Communication: A Case Analysis Approach - Tapa dura

Sinopsis

For upper-level undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication. As business goes global and begins to move at e-speed, how will management communication change for students of business? This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media. A thoroughly up-to-date approach to business writing and speaking makes this the one text to have for advanced and graduate-level instruction. More than two dozen original case studies and role-playing exercises bring realism and relevance to classroom discussion and learning assessment. Unique chapters not found in other texts: E.g., "Communication Ethics"; "Communicating in Intercultural and International Contexts"; "Business Meetings That Work"; "Conflict Management"; and "Management Communications in Transition". Separate chapters on interpersonal communication skills: includes "Effective Listening"; "Effective Feedback"; and "Nonverbal Communication" . More than 30 original case studies: Focuses on every subject in the book. A fun-to-read, journalistic writing style; Compares to reading the current edition of Fast Company, Business Week, or The Wall Street Journal. Integrated Ethics and Decision Making Philosophy. An important chapter on dealing with the news media: Examines the often tenuous but unavoidable relationship that business organizations and their managers have with the news media. .

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