Sinopsis
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Strategy and Competitive Positioning
Publicado por
Prentice Hall PTR, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condición: Very Good. Marketing Strategy and Competitive Positioning, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Prentice Hall, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Hardcover. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Nº de ref. del artículo: CHL1135201
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Publicado por
Prentice Hall, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Nº de ref. del artículo: CHL10502104
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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ISBN 10: 0133712532
ISBN 13: 9780133712537
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbb0019289229
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Prentice Hall, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001519888
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Publicado por
Prentice Hall, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001230395
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Marketing Strategy and Competitive Positioning
Publicado por
Prentice Hall PTR, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2 Sub. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97853197
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Imagen de archivo
Marketing Strategy and Competitive Positioning
Publicado por
Prentice Hall PTR, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2 Sub. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP15618019
Comprar usado
EUR 5,36
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Cantidad disponible: 1 disponibles