Idioma: Inglés
Publicado por Prentice Hall 05/03/1998, 1998
ISBN 10: 0133712532 ISBN 13: 9780133712537
Librería: AwesomeBooks, Wallingford, Reino Unido
EUR 4,08
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 5,66
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Idioma: Inglés
Publicado por Prentice Hall 05/03/1998, 1998
ISBN 10: 0133712532 ISBN 13: 9780133712537
Librería: Bahamut Media, Reading, Reino Unido
EUR 4,08
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
EUR 3,85
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book.
EUR 5,99
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Como nuevo. : Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura.
Idioma: Inglés
Publicado por Pearson Education (US), United States, Upper Saddle River, 1998
ISBN 10: 0133712532 ISBN 13: 9780133712537
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 22,37
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Very Good. This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Publicado por Prentice Hall, England, 1998
ISBN 10: 0133712532 ISBN 13: 9780133712537
Librería: The Raven and the Writing Desk, Ruawai, NORTH, Nueva Zelanda
EUR 11,93
Cantidad disponible: 1 disponibles
Añadir al carritoSoft cover. Condición: Fair. 2nd Edition. Few creases on cover. Extends the scope of the original text and includes a number of new topics in marketing strategy. The main thrust of the text remains competitive positioning, but the content has now been broadened to cover other aspects of competitive marketing strategy.
EUR 40,97
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Very good.