Merchandising Math: A Managerial Approach - Tapa blanda

Doris, Kincade; Fay, Gibson

 
9780130995889: Merchandising Math: A Managerial Approach
Tapa blanda
ISBN 10: 0130995886 ISBN 13: 9780130995889
Editorial: Pearson, 2004

Sinopsis

For Sophomore and Junior level courses in Retail Mathematics, and Buying and Merchandising.

This book introduces students to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the text provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help students understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

This text provides a comprehensive introduction to the financial management of merchandising fashion goods. Merchandising concepts and math skills required to make good financial decisions are presented in an integrated framework so that students see how merchandising theory and mathematical formulas are applied to solve real-world retailing problems. To be successful in our fast moving retail environment, students must know more than pre-set formulas and store specific formats. They must under stand the merchandising principles and the managerial decision-making processes that underpin good decision-making. This text integrates the presentation of merchandising and retailing concepts, managerial planning and decision-making processes, and mathematical formulas used in retail operations. Students learn both the merchandising knowledge and mathematical skills needed to succeed in the field of merchandising.

Key Features
  • Integrated presentation of merchandising principles, mathematical formulas, and real world applications
  • Comprehensive coverage of financial skills required for successfully planning, procuring, and selling fashion goods
  • Strong coverage of the managerial planning process (Introduced in Chapter 5, and integrated in Chapters 6, 7, 8, and 9)
  • Relationships between variables in a formula are explained prior to presenting the calculation of a formula
  • Spreadsheet applications are provided for each concept
  • Study Wizard CD-ROM included with the text, provides the student with a wealth of additional problems and practice quiz questions

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0130995886
ISBN 13 
9780130995889
Encuadernación
Tapa blanda
Número de páginas
368
Contacto del fabricante
Pearson
https://in.pearson.com/

via Lombardia 4
Arluno
Milano
20004
Italia