Artículos relacionados a Customer Relationship Management:The Bottom Line to...
Customer Relationship Management:The Bottom Line to Optimizing Your ROI (NetEffect Series) (Neteffect Series. Management Skills.) - Tapa blanda
Sinopsis
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.
Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP™) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M™).
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior. Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP (TM)) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M (TM)).
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Customer Relationship Management:The Bottom Line to...
Imagen del vendedor
Customer Relationship Management (2nd Edition)
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M). 254 pp. Englisch. Nº de ref. del artículo: INF1000000801
Comprar nuevo
EUR 2,45
Envío por EUR 45,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Customer Relationship Management: The Bottom Line to Optimizing Your Roi
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut - gebraucht. Taschenbuch Guter Zustand, ohne Namenseintrag Zustand: 3, Sehr gut - gebraucht, Taschenbuch Pearson , 2002 , Customer Relationship Management: The Bottom Line to Optimizing Your Roi, Jon Anton, Natalie L. Petouhoff. Nº de ref. del artículo: BU314214
Comprar usado
EUR 19,89
Envío por EUR 37,99
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles