For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.About the Author:
CHRISTOPHER LOVELOCK, one of the pioneers of service marketing, divides his professional life among writing, teaching, and consulting. Based in New England, he gives seminars and workshops in the United States and around the world. He has also lived and worked in Britain, Canada, France, and Switzerland. His past academic career includes 11 years on the faculty of the Harvard Business School; 2 years as a visiting professor at the International Institute for Management Development (IMD) in Switzerland, and short-term appointments at Berkeley, Stanford, the Sloan School at MIT, Theseus Institute, and INSEAD. Christopher is author of 60 articles, over 100 teaching cases, and 20 books. He is a recipient of the Journal of Marketing's Alpha Kappa Psi Award, the American Marketing Association's Award for Career Contributions to the Services Discipline, and many awards for outstanding cases. He holds MA and BCom degrees from the University of Edinburgh, an MBA from Harvard, and a PhD from Stanford.
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Descripción Prentice Hall, 2000. Hardcover. Estado de conservación: New. 4th. Nº de ref. de la librería DADAX0130173924
Descripción Prentice Hall, 2000. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 130173924
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801301739281.0