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Sinopsis
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them. This highly readable book includes a strong managerial orientation and strategic focus; use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants; incorporation of key academic research findings; use of interesting examples to link theory to practice; inclusion of carefully selected readings and cases to accompany the text chapters.
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CHRISTOPHER LOVELOCK, one of the pioneers of service marketing, divides his professional life among writing, teaching, and consulting. Based in New England, he gives seminars and workshops in the United States and around the world. He has also lived and worked in Britain, Canada, France, and Switzerland. His past academic career includes 11 years on the faculty of the Harvard Business School; 2 years as a visiting professor at the International Institute for Management Development (IMD) in Switzerland, and short-term appointments at Berkeley, Stanford, the Sloan School at MIT, Theseus Institute, and INSEAD. Christopher is author of 60 articles, over 100 teaching cases, and 20 books. He is a recipient of the Journal of Marketing's Alpha Kappa Psi Award, the American Marketing Association's Award for Career Contributions to the Services Discipline, and many awards for outstanding cases. He holds MA and BCom degrees from the University of Edinburgh, an MBA from Harvard, and a PhD from Stanford.
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Services Marketing: People, Technology, Strategy (4th Edition)
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Prentice Hall, 2000
ISBN 10: 0130173924
ISBN 13: 9780130173928
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Services Marketing: People, Technology, Strategy
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Prentice Hall, 2000
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ISBN 13: 9780130173928
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Librería: Ammareal, Morangis, Francia
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Services Marketing: People, Technology, Strategy
Publicado por
Prentice Hall, 2000
ISBN 10: 0130173924
ISBN 13: 9780130173928
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Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Très bon. Notes en marge. Tampon ou marque sur la face intérieure de la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Notes on page margins. Stamp or mark on the inside cover page. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-059-491
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Services Marketing: People, Technology, Strategy
Publicado por
Prentice Hall, 2000
ISBN 10: 0130173924
ISBN 13: 9780130173928
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Librería: Ammareal, Morangis, Francia
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Hardcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-183-469
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Services Marketing: People, Technology, Strategy
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Hardcover. Condición: Very Good. Services Marketing: People, Technology, Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780130173928
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Services Marketing: People, Technology, Strategy
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780130173928
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Services Marketing: People, Technology, Strategy
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780130173928. Nº de ref. del artículo: 9128948
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Services Marketing: People, Technology, Strategy (4th Edition)
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Services Marketing: People, Technology, Strategy (4th Edition)
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ISBN 10: 0130173924
ISBN 13: 9780130173928
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.75. Nº de ref. del artículo: G0130173924I4N00
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Services Marketing: People, Technology, Strategy (4th Edition)
Publicado por
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ISBN 10: 0130173924
ISBN 13: 9780130173928
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
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